Glass door freezers in retail spaces: how to prepare for 2023
The new year is here, and we are wishing you lots of opportunities and growth, along with strong sales through your commercial glass door freezers! We’re also bringing you a curated list of advice to prepare yourself as a frozen product retailer. Whether you’re in the pet food industry, convenience, grocery, pharmacy, micro markets, Quick-Service Food (QSR) and full service restaurants or food retail, we’ve got advice that will help you get the most out of your commercial glass door freezers.
Plan for holiday and seasonal promotions
Get started on different promotions throughout the year early, by thinking about how you can take advantage of different holidays, seasons and events throughout the year. Adorn your display cases and glass door freezers with promotional materials or offer tailored deals and discounts for certain celebrations. Minus Forty manufactures attractive, modern commercial freezers with the ability to have beautiful backlit displays above shelves of products. Glass door freezers don’t have to be boring, and you can incorporate our LED lighting to ensure that the interior of your glass door freezers are well-lit and your products are easily seen by customers. As always, make sure you’re distributing product evenly throughout your glass door freezers, and place your priority products at eye level so that customers are more likely to interact with those first.
Canada celebrates National Pet Day every April 11th, so if you’re a pet food retailer, this could be a great opportunity to promote specific products in glass door freezers throughout your store.
Brush up on best practices for glass door freezer maintenance and safety
Make sure you’re all caught up when it comes to the best practices for not only presenting goods but storing goods safely as well. For commercial glass door freezer units, ensure that you are following health and safety guidelines when it comes to temperature settings, and not just leaving units to their default settings. Bear in mind that there are mandated temperatures and optimal temperatures, perishable products inside commercial refrigerators should be kept in the 33F to 41F range, non-perishable products in the 33F to 45F range, and commercial freezers at 0F or below. Minus Forty is one of the few manufacturers that offers glass door freezers capable of maintaining an average internal temperature of –15F, which can help products like ice cream or frozen pet foods stay at a consistent temperature even if the freezer door is frequently opening and closing. Always consult governmental guidelines to ensure different types of products are being stored safely.
It’s also important to keep up with regular maintenance and cleaning cycles. Sanitize your commercial glass door freezers regularly and take time to ensure that units are positioned properly with good clearance from walls, have their condensers cleaned every three to four months, and that their evaporators are in good working order, with fans spinning and no ice build-up. Gaskets surrounding glass door freezers should also be visually inspected and replaced as needed, as faulty or damaged gaskets can lead to increased energy usage. We have many helpful manuals and videos as well. (link to that page)
Sustainability and energy efficiency should be a priority
Going into 2023, challenge yourself to be a more sustainable business. Choose commercial freezers with LED lighting, lower maintenance condenser designs, and smart technology that can help you monitor and detect instances which could lead to increase energy consumption. For example, Minus Forty offers SmartConnect on many of our commercial freezers. This technology allows you access to a cloud-based dashboard where a whole fleet of glass door freezers can be remotely monitored and even locked when used in tandem with our SmartLock technology. From this dashboard, you can identify a commercial freezer which has had its door left open, or has experienced a power failure, or has reached a certain temperature. Operators can receive instant notifications via email or text, so responses to issues can be instantaneous, before problems worsen.
Look into trade shows to stay up to date
With so many options on the market, it can be hard to know which commercial freezers will give you the best return on your investment. It can be difficult to decipher online brochures and gain a deep understanding of real-world use cases for a particular freezer or glass door freezer. Pouring over online specifications sheets can give you numbers and comparison points, but it can’t always paint a clear picture of what owning a given commercial freezer will be like, once it is set up and running in your space, for years to come.
The easiest way to ascertain the quality and features of a commercial freezer is to see it for yourself in person. Trade shows are an excellent opportunity for you, the customer, to get a sense of a company’s different offerings and how they will work within your business. It also allows you to stay on the cutting edge of commercial refrigeration technology, and secure value for your business earlier than your competitors, who may not be able to understand the benefits of new technologies as deeply or quickly. Emerging technologies, like PicoCooler Breeze by Minus Forty are most easily understood when an in-person demonstration is given to interested clients.
For the summer months, learn to merchandise cold products effectively
It feels a long way away from now, but those hot summer months will be here before you know it. High temperatures represent both a unique challenge and a unique opportunity for those in the convenience store, grocery, or micro market space, as people will inevitably gravitate towards glass door freezers offerings to escape the heat. Play into this by making sure you have commercial freezers that can keep your products at a consistently low temperature, and also prevent ice build-up on packaging, which can be detrimental to how your store is perceived from a quality standpoint. When merchandising ice cream, you want to avoid products thawing out at all costs, as their consistency will change even if refrozen, and safety issues can arise if proper temperatures are not maintained.
Stay up to date
To keep up with the industry throughout 2023, be sure to visit our blog regularly and subscribe to our newsletter to receive news and expert advice every quarter.